Cookie settings

We use cookies. Why?

Some are necessary to make the site work. Others help us measure performance and, if you allow it, understand whether our ads are doing their job. Privacy Policy

Necessary

Required for core functionality, security and storing privacy choices.

Always on.

Helps us understand how the site is used and measure performance.

Used to measure advertising effectiveness, build audiences and support ad personalisation where applicable.

More clients? why not.

Google Ads and Meta Ads, managed around what matters to your business: attracting the right people, making sense of the numbers and improving what happens after the click.

Free written review within 3 working days. No call, no obligation.

Different platforms. Different opportunities.

Google helps you reach people already looking for what you offer. Meta helps introduce your business to people who might be interested. The right approach depends on your customers, your offer and what you’re trying to achieve.

Give people a reason to notice.

Your next customer might not be searching for you yet. We use Facebook and Instagram advertising to introduce your business, test different messages and find out what earns meaningful attention.

  • Audience strategy
  • Ad testing
  • Campaign setup
  • Optimisation
Example: a Pilates studio’s ad in the Instagram feed.

Not sure which fits? Start with a Free Ads Review or see how we work with Pilates studios

What you actually get.

Launching ads is only the beginning. We review what the campaigns are producing, test different approaches and make changes based on what we can actually measure. You’ll know what changed, what we learned and what comes next.

Every euro has a job.

Each part of a campaign earns its place, gets tested or gets cut. Choose a decision:

Keep Continue what shows promise, and give it room to prove itself.

Test Explore a new hypothesis against what’s already working.

Cut Stop what isn’t justified by the evidence, and move the budget.

Two messages. One question.

Message testExample · 2 versions

YYour ClinicSponsored · yourclinic.com

Physiotherapy appointments this weekBook online in two minutes. Evening slots available.Book now ›

Tests: convenience

YYour ClinicSponsored · yourclinic.com

Move without pain againHands-on treatment that gets you back to what you love.Start feeling better ›

Tests: how it feels

Each version tests one idea. The evidence decides what stays.

Reporting you can actually read.

A plain-English summary every month, and a 30-minute call to talk it through.

  • Relevant enquiries

    Aimed at people likely to become customers, not just people likely to click.

  • Strategy from your goals

    Bookings, enquiries or sales first. The plan works backwards from there.

  • A direct line

    You talk to the person running your campaigns.

Your business stays yours. So do your ad accounts.

Not included: website development, SEO, organic social media and professional photo or video production.

How it works.

A clear plan from the start. We agree on the strategy and launch approach before your campaigns go live, then keep improving them as we learn.

  1. Understand

    First, the business.

    We learn what you sell, who you’re trying to reach, what a customer is worth and what successful advertising would look like for you.

  2. Build

    A strategy with a purpose.

    We plan the campaigns, targeting, messages and measurement around your goals, then agree on the launch approach.

  3. Improve

    Launch. Learn. Refine.

    We monitor performance, test ideas, adjust what needs changing and explain what the results mean for your business.

We start with 90 days, then continue month-to-month with 30 days’ notice.

Get a Free Ads Review

Good advertising starts with better questions.

  • Who’s actually doing the work?

    Hands-on strategy

    The founder leads your strategy and stays in your campaigns.

  • Why would someone choose you?

    Business understanding

    Your offer, customers, margins and capacity come before any advertising budget.

  • What is this spend really doing?

    Thoughtful, data-informed decisions

    We test ideas, review the evidence and explain why we recommend keeping, changing or stopping something.

  • What happened this month, and why?

    Transparent communication

    You’ll know what happened, what we could measure, what remains uncertain and what we recommend next.

  • Where do tools help, and where does judgement matter?

    Human expertise, smart tools

    Tools speed up research and analysis. Decisions stay with a person.

  • Are we the right fit?

    A focused, boutique service

    A focused client list, so every business gets real attention.

We don’t sell certainty. We build better odds.

Less guesswork. More opportunities.

One fixed monthly fee for hands-on management, with every term set out before you sign.

Google Ads

Get found when customers are searching.

€500/monthManagement fee

Ad spend billed separately, paid directly to Google.

  • Search and keyword strategy
  • Campaign management
  • Ad copy and testing
  • Continuous optimisation
  • Performance tracking where supported
  • Clear reporting
Apply for Google Ads

Meta Ads

Get noticed by the right people.

€300/monthManagement fee

Ad spend billed separately, paid directly to Meta.

  • Audience and campaign strategy
  • Facebook & Instagram advertising
  • Messaging and ad testing
  • Campaign optimisation
  • Performance tracking where supported
  • Clear reporting
Apply for Meta Ads

Google + Meta, coordinated

Google + Meta

Be found. Get noticed. Grow.

€700/monthManagement fee

Ad spend billed separately, paid directly to Google and Meta.

  • Coordinated advertising strategy
  • Google and Meta management
  • Cross-platform optimisation
  • Campaign testing
  • Performance analysis
  • Clear reporting and recommendations
Apply for Both

Management fees exclude advertising spend. Ad budgets are paid directly to Google or Meta.

Pricing questions.

Is there a setup fee?

Yes, a one-time setup fee covers strategy, research, campaign build and tracking: €490 for Google Ads, €290 for Meta Ads or €590 for both.

How much should I spend on ads?

It depends on your market and goals. As a starting point we usually suggest from €600/month on Google and from €450/month on Meta, paid directly to the platform from your own account. We’ll recommend a figure after reviewing your business.

Is there a minimum commitment?

We start with 90 days, billed monthly in advance, so there’s time to launch, test and evaluate. After that the agreement continues month-to-month with 30 days’ notice.

Do you guarantee leads or sales?

No. We aim to help your business attract valuable enquiries, bookings and sales, but results depend on factors no advertising provider can fully control.

6 more questions

What if my ad budget grows?

Google management includes up to €3,000/month in ad spend and Meta management up to €2,000/month. Above those limits, an additional 10% applies only to the spend above the included amount.

Is VAT added?

The prices shown are final. No VAT is added to our fees under our current tax status. For international business clients, the tax treatment is confirmed before you sign.

How soon can I expect results?

There’s no universal timeline. Your market, competition, offer and website all play a part. The first 90 days are for launching, testing and seeing what the advertising produces.

Who will manage my campaigns?

Bogdan Abrudan, the founder of Why Not Ads. He leads the strategy and stays directly involved in managing your campaigns.

Can you track bookings or sales?

We review the measurement options your website and booking or sales systems support. Where completed actions can’t be measured reliably, we’ll explain what we can track instead.

Do you work with businesses in other countries?

Yes. We run campaigns in English, German and other languages where the market needs it, and confirm language and market fit before starting. Calls and client communication are in English.

Less hand‑off. More hands‑on.

I’m Bogdan Abrudan, founder of Why Not Ads. I lead the strategy and stay directly involved in every campaign we manage.

I’ve spent more than five years in digital marketing, and I run my own ecommerce business, paying for its ads myself. I know what it means to put a budget behind an idea.

More about Bogdan

Before your next campaign, let’s look at the bigger picture.

Share your website. We’ll take a closer look at how people discover your business, how your offer comes across and what might be worth improving before you invest further.

Get My Free Ads Review

Free written review within 3 working days. No call, no obligation. Ready now? Apply to work together.